A lot of people don’t know about the importance of image files names for search engine optimization.
The best way to understand the importance of an image file name is to think of an image file name the same way you think about the URL of a page. Do you think the URL of a page is important for SEO?
Of course you do!
The file name for an image is important because that is one of the main places that a machine, in this case a bot and specifically we are talking about googlebot, but this is also true of any search bot, comes to look for information, so it can understand what it is looking at.
If you put good information there, the bot has a better chance of understanding what the image is about.
If you put bad information there, the bot will only understand your bad information.
To illustrate this example, there is a screenshot image at the top of this article. The name of the image is name-your-image-files-for-seo.png. Now, it was given that file name as an example.
What do you think is better, name-your-image-files-for-seo.png or 2020-04-05_1329.png, which was the default file name for the image?
When a bot comes and crawls that image, it will understand that the image is about “name your image files for seo” and that is a lot more descriptive and helpful for understanding what the image is about than “2020-04-05_1329”.
What the heck is “2020-04-05_1329” about?
No one knows, and neither does the bot. So it’s important to name your image files. And you want to make sure you get a keyword in your image files names, just like you would with a page URL.
You also want to think of the Alt Text of an image, like you would the Page Title of an inner page. In this case I just kept the Alt Text the same as the file name, but you’ll want to do a bit better on your images on pages that you are trying to rank highly in Google
To get a better understanding of this, you can right click on this page, and you can either select Inspect Element, or View Page Source from the drop down menu. This will show you the content or information on the page the way a bot would see it.
These machines need help understanding what you webpage is about. This is what SEO is, helping the bots understand your webpages so they can rank them highly and send relevant traffic to you.
Don’t skip on image SEO. Many people forget this part, or don’t take the time to make these improvements.
Don’t be like that. Make these improvements.
It will help you show up better in image search in Google.
Image SEO is also really important for Ecomm sites. If you have a Ecomm site and your aren’t properly naming your image files and Alt Text, you are leaving money on the table.
So, take the time to make a better web page with better images! You’ll be glad you did.
Here is a good article on Google about make better images: https://support.google.com/webmasters/answer/114016?hl=en
And you might also like to read our article: Basic SEO Knowledge You Should Know
Here is a good video that explains more about the importance of properly naming and adding Alt text to your images. This video is four years old, but do not let that fool you.
This information is still 100 percent relevant today. Even more relevant actually.
The reason why image SEO is important is because it goes on your webpage, and you are just taking advantage of html, which is the language of the internet, and this is what bots read and understand.