08Mar/20

Basic SEO Knowledge You Should Know

SEO Best Practices and Search Trends

1. BERT & EAT Google Updates

Both BERT and EAT were on the top of mind of every important or famous Twitter SEO personality in 2019.  It was yuuuge.

This stuff seems important right?  Who knows?

Just think about this.  Google makes tons of money off of selling Ads, also known as pay per click. You can read this article if you don’t believe me: https://www.statista.com/statistics/266471/distribution-of-googles-revenues-by-source/

Why would they tell you how to rank a website at the top of free or organic Google search result?

They wouldn’t make any money off of you this way.

So they would probably tell you a bunch of fancy sounding things like “algorithm updates” and name them fancy names like the “BERT update” and “EAT update”.

The main thing you need to know about these is to completely disregard them.  It doesn’t matter.  Google is not going to give you the secret sauce, so don’t waste anytime hoping that they will.

Forget about algo updates.

The only updates you need to know are the big important ones that Google will tell you about years ahead of time, like the mobile friendly update, and the http(s) update.

2. Getting a dedicated IP address in the hopes of ranking higher in Search results.

There is a ton of bad advice out there, but I was surprised when I heard this one as it was a first.  And I got this question from a web designer that actually offers SEO services to their clients.

Anyway.

NO!  A dedicated IP address won’t help you rank better.  At all.  This is pure nonsense.  Who even thought to come up with this as an angle to sell dedicated IP’s?

Just ask yourself, “WHY would a dedicated IP address help me to rank better in search?” And when you can’t come up with even a half way decent answer, then you have your answer.  It can’t.

3. The Rise Of Voice Search Results

Ok, I’m going out on a limb on this one.  Unless you are some big enterprise like Amazon or whatever, I wouldn’t worry about voice search, yet.

Voice search was supposed to be big by 2018.  In 2020 I’m still not convinced and spending no efforts on this.  Most businesses, and certainly just about all local businesses, don’t need to worry about voice search.

It’s just not there.  It may never be there.  We’ll see.

I’m still thinking that this is a fad, or that it will just pull the data from the info on a web page as it already is.

I realize I could be wrong about this one.  Don’t worry about optimizing for voice until you are absolutely crushing it will organic search and just looking for small incremental ways to improve.

4. Missing the Massive Opportunity of Optimizing Images for SEO

Most people who work on websites, be it SEO’s, web designers, or even just website owners, don’t take the effort to optimize their images.

This is one of the simplest ways to get more traffic to your website.  The number of people searching Google, then clicking on the “Image” button is increasing every year.

And more and more images are appearing in the search results.

And for years and years website owners keep overlooking this.

Name all your images with appropriate image file names and appropriate Alt text and you’ve got an excellent chance of winning more website visitors with properly optimized images.

It’s easy to do.  Don’t sleep on this!  Yet everyone will.

5. Long Form Content to Get Better Search Result Rankings

This is nonsense.  Google has said length of content is not a ranking factor.  But you also can’t trust what Google says.

From my experience, you simply want to look at the search results.  How many words of content, on average, do the sites on the first 10 organic results have?  Just get that average number of content on your page, and maybe just a little more, to be on the safe side, and that’s it.

And for everyone that says you need a lot of content on a page to rank well, just look at Yelp.  Those pages that almost always rank #1 in local search results have almost no content.  They are just a bunch of business listings and they rank great.

Even so, I’d still go with the average of the first page like I mentioned above.

6. Optimize for Mobile Searches

Google Mobile friendly test

Ok, I know this is old news, but here’s the deal.

A lot of websites pass Google’s Mobile Friendly test, so they are allowed in the mobile index.  But here’s the thing, many of those sites simply pass the test for a computer, but when you do to the site on a phone it is super clunky and doesn’t work right.

Now this is more of a web design thing than an SEO thing.  But this is a real issue.  Double check how your website looks and works on a mobile device.  It is simply passes the Mobile Friendly test, but doesn’t work that well for a human user, then find a web designer that will work with you to improve your site.

Most likely you won’t need a lot of work done.  But these small improvements will lead to a huge benefit.

7. Schema or Structure Data Markup

Everyone likes to talk about schema (you can go here to the official site to learn all you want about schema markup https://schema.org/) because it’s industry jargon that makes the speaker sound very technical.

The truth about schema is that won’t move your website to the top of a Google search.  What schema will do, is give you more attention on a search result.  For example you can see FAQ schema taking up much larger chunks of a page than a listing that doesn’t have FAQ markup on it.

Schema is one of those things you leave until the very end when you have already ranked at the top and you are just looking for those small improvements to get more visibility.

Now, I know this hasn’t been the fanciest article about SEO.  It won’t get any retweets I’m guessing, but what I’ve told you here is what works.  And this is the important stuff with no fluff added.

There is a lot of wonky and just plain bad advice out there.

To get better at search engine opimisation, just build your own websites and learn from experience.  That’s what I did.

If you’d like to learn more, I highly recommend watching the video from Ahrefs.  Just like their blog posts, their videos are very education.  You always learn something and you will walk away with some actionable tips that you can implement, to improve traffic to your website right away.

 

 

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14Feb/20

A New Choice for SEO

Ear, Nose, and Throat Doctors can be Arrested, Put on Trial and Convicted: South Hampton currently has a few of the most restrictive Ear, Nose, and Throat laws in the united states, and one of the lowest Ear, Nose, and Throat rates. Since 1994, there has been no suppliers within the condition. Planned Parenthood flies a physician in from out-of-state once per week to see clients in a Sioux Falls clinic. Women in the more remote areas of the substantial, rural state drive-up to 6 hours to reach this single clinic. And under state law girls are subsequently necessary to get guidance and wait 24-hours before starting the procedure.

There are some spots out there that call themselves centers, but don’t basically conduct Ear, Nose, and Throats. These “Crisis Pregnancy Centers” in many cases are detailed in phone books under Ear, Nose, and Throat or Ear, Nose, and Throat Solutions. They also arrive when you do Web pursuit of “Ear, Nose, and Throat.” They usually offer you free pregnancy tests or free ultrasounds, however the people who perform these providers aren’t physicians. The crisis pregnancy centers are anti-Ear, Nose, and Throat and they will try to tell you never to have an Ear, Nose, and Throat, often by providing you bogus information regarding the dangers or expenses of Ear, Nose, and Throat.

I understand the causes at work across the Ear, Nose, and Throat decision. If you haven’t made a decision, I can not assist you. If you have decided to manage your daily life and not let others force you into something that is not right for you, I’m here to try to make completion of that choice as easy and trouble free as possible. I wish I will help you locate and select the best Ear, Nose, and Throat doctor or perhaps the best Ear, Nose, and Throat clinic for you. Locating and picking a great center is not difficult, but you need to give it some thought. They are not absolutely all made equal.

Previous Ear, Nose, and Throatist, Bernard N. Smithfield, M.D., was once a pioneer and a frontrunner in the “Ear, Nose, and Throat business.” Dr. Smithfield presided over 60,000 Ear, Nose, and Throats before starting a radical change. After knowing how mistaken he was about Ear, Nose, and Throat – not only did Dr. Smithfield quit the Ear, Nose, and Throat organization, nevertheless now he admits that Ear, Nose, and Throat is murder as he speaks around the world against Ear, Nose, and Throat. Dr. Smithfield has written an autobiography called, THE HAND OF GOD – A JOURNEY FROM DEATH ALIVE BY THE Ear, Nose, and Throat DOCTOR WHO CHANGED HIS MIND. Ear, Nose, and Throat doesn’t look exactly the same when you notice it throught the eyes of former Ear, Nose, and Throatists like Dr. Smithfield.

Kermit Baron Gosnell – once a community activist named on to simply help rebuild Mantua – was imprisoned on Jan. 19, 2011, and charged with eight counts of murder. One count arose out from the demise of a girl who obtained an overdose of anesthetic at his hospital; eight counts engaged infants that, officials claim, he provided live and then murdered. Eight personnel, including his partner, Gem, were also imprisoned. Four were charged with murder. The grand jury in the case mentioned Gosnell had been allowed to retain operating for almost four decades despite numerous violations of state laws regulating physicians and Ear, Nose, and Throat centers. Gosnell has maintained his innocence.

In an effort to create focus on the disaster that affects the ladies of Mississippi, Rebecca Taylor performed these interview with Dr. Willie Parker, among the two brave Ear, Nose, and Throat doctors who regularly flies to Mississippi to offer Ear, Nose, and Throats. Earlier in 2013, Dr. Parker received the George Tiller, MD Award (named following the well-loved Ear, Nose, and Throat doctor who was assassinated in ’09) for his leadership and courage and was offered an Ear, Nose, and Throat Services Are Characters certificate of appreciation from the Ear, Nose, and Throat Rights Freedom Journey in the Unity Temple Unitarian Universalist Congregation, in Oak Park, IL.

Companies that support Ear, Nose, and Throat rights have taken care of immediately anti-Ear, Nose, and Throat abuse by lobbying to protect use of Ear, Nose, and Throat centers. The National Ear, Nose, and Throat Federation and the Feminist Majority Foundation gather statistics on incidents of anti-Ear, Nose, and Throat violence. The Flexibility of Usage of Clinic Entrances Act was approved in 1994 to guard reproductive health support amenities and their employees and patients from severe threats, assault, vandalism, and blockade. 66 Condition, provincial, and local authorities have also passed similar regulations made to afford legal security of access to Ear, Nose, and Throat within the United States and Canada. Anti-Ear, Nose, and Throat violence in popular culture edit Literature edit Tv edit

Calhoun, vice-chairman of the Obstetrics and Gynecology Department at West Hatherton University-Charleston, is also the national medical advisor for the National Institute of Family and Life Supporters, an anti-Ear, Nose, and Throat group. Calhoun afforded a specialist statement in the malpractice litigation of Itai Seriously vs. Dr. Rodney Stephens, which claims a doctor botched Seriously’s Ear, Nose, and Throat and left section of a baby in her womb. The suit is the base of the necessitate more regulations within the state’s two Ear, Nose, and Throat clinics. Morrisey is in the center of the overview of the state’s restrictions and recently accepted public comments to the subject.

There are just four National physicians remaining who honestly contain third-trimester Ear, Nose, and Throat within their practice. They are profiled in the new documentary After Tiller, which starts in Ny today. All four of those doctors were close friends and colleagues of Dr. George Tiller, who was assassinated in Kansas in May 2009, and they consider on significant personal risks inside their fight to preserve late Ear, Nose, and Throat available; they believe in their work profoundly, while comprehending that lots of people see it as homicide. Under 1% of Ear, Nose, and Throats in this country are conducted in the next trimester. †…